Privacy policy
K2 Bespoke respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. We do not and will not sell your data to third parties.
1. Important information and who we are
The purpose of this privacy policy
This privacy policy aims to give you information on how K2 collects and processes your personal data through your use of this website, including any data you may provide through this website when you contact us.
This website is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
Controller
K2 Corporate Mobility Limited is the controller and responsible for your personal data (collectively referred to as ‘K2’, ‘we’, ‘us’ or ‘our’ in this privacy policy).
K2 is made up of different legal entities, details of which can be found here. This privacy policy is issued on behalf of the K2 Group so when we mention ‘K2’, ‘we’, ‘us’ or ‘our’ in this privacy policy, we are referring to the relevant K2 in the K2 Group responsible for processing your data.
We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your rights, please contact our DPO using the details set out below.
Contact details
If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:
Linda Rafferty, Global Head of Compliance
privacy@k2corporatemobility.com
K2 Corporate Mobility
5th Floor, Connaught House
255 High Street
Guildford, England GU1 3BS
+44 (0)1483 572550
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated on 8 April 2021. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
2. The data we collect about you
Personal data, also referred to as personal information, is any detail that can be used to identify an individual. This does not include anonymised data where identity has been removed. We may collect, use, store and transfer various types of personal data. This can include identity data such as your name, marital status, date of birth and gender; contact data such as your billing and delivery addresses, email address and telephone number; and financial data including bank account and payment card information. We may also collect transaction data relating to your payments and purchases with us, technical data about the devices you use to access our services such as IP address, browser type, time zone and operating system, and profile data such as usernames, passwords, purchase history, interests and survey responses. In addition, we gather usage data about how you interact with our website and services, along with marketing and communications data, which covers your preferences for receiving updates and how you choose to engage with us.
We also collect aggregated data, such as demographic or statistical insights. While this may be derived from personal data, it is not considered personal if it does not reveal your identity. For example, we may combine usage data to understand how many users access a particular feature. If we ever link this aggregated data to an identifiable individual, we treat it as personal data and protect it accordingly.
We do not collect any sensitive categories of personal data, such as information related to your racial or ethnic background, religious or philosophical beliefs, sexual orientation, political opinions, health, biometric data, or details of criminal convictions or offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. How is your personal data collected?
We collect personal data in a variety of ways to provide you with the best possible service. This includes information you share with us directly—such as your identity, contact, or financial details—when you apply for our services, request marketing communications, take part in a competition or survey, provide feedback, or otherwise get in touch by post, phone, email, or online.
We also gather data automatically as you interact with our website. This includes technical information about your device, browsing behaviour, and usage patterns, collected through cookies and similar technologies. For more information, please refer to our cookie policy.
In addition, we may receive personal data from third parties and publicly available sources. These include analytics providers like Google, advertising networks, search information services, payment and delivery service providers, and publicly accessible sources such as Companies House or the UK electoral register.
4. How we use your personal data
We will only process your personal data when permitted by law. Most commonly, this will occur in the following circumstances: when it is necessary to fulfil a contract we have with you or are about to enter into; when it serves our legitimate business interests (or those of a third party) and does not override your rights and freedoms; or when we are required to comply with a legal obligation.
A “legitimate interest” refers to our need to run and improve our business in a way that enables us to provide you with the best possible service and experience. Before relying on this basis, we carefully consider and balance any potential impact on you—both positive and negative—to ensure your rights are not infringed. We will never use your data under this basis for activities that override your interests, unless we have your consent or are legally required to do so. You can contact us for more details about how we assess legitimate interests in specific contexts.
Processing based on “performance of contract” means using your data to fulfil our obligations to you, or to take steps at your request before entering into a contract. “Compliance with a legal obligation” means we may process your data to meet regulatory or legal requirements.
In general, we do not rely on consent as a legal basis for processing your personal data, except when sending direct marketing communications from third parties via email or text. You may withdraw your consent for marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotions
We may use your identity, contact, technical, usage and profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this ‘marketing’). You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. Disclosures of your personal data
We may share your personal data with a range of third parties for the purposes outlined in the table above. This includes internal third parties, such as other companies within the K2 Group, who support us with IT, system administration, and leadership reporting. We also work with external third parties, including IT and system service providers, as well as professional advisers such as lawyers, bankers, auditors, and insurers who deliver consultancy, legal, financial, insurance, and accounting services.
In some cases, we may be required to share your data with regulatory bodies such as HM Revenue & Customs or other authorities when legally obligated to do so. Additionally, if we sell, transfer, or merge parts of our business or assets, or acquire or merge with another business, the new owners may use your personal data in the same way as outlined in this privacy policy.
We ensure that all third parties respect the confidentiality and security of your personal data and handle it in compliance with the law. Our third-party service providers are not permitted to use your personal data for their own purposes and may only process it according to our instructions and for the purposes we have specified.
6. International transfers
Whenever we transfer your personal data outside of the UK, we take steps to ensure it receives a similar level of protection. This is achieved by implementing appropriate safeguards. We only transfer your data to countries that have been officially recognised as providing an adequate level of protection for personal information. In cases where we engage certain service providers, we may rely on specific contracts that incorporate standard contractual clauses approved by the European Commission and authorised for use in the UK. These contracts are designed to give your personal data the same protection it would have under UK law. If you would like more information about the safeguards we use when transferring your data internationally, please contact us.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
9. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
Request access to your personal data (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful, but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you wish to exercise any of the rights set out above, please contact our DPO.
Right to complain
You also have the right to make a complaint at any time to a supervisory authority. Please follow the link (for the authority local to you) to find out more about supervisory authorities, their role and contact details. What are data protection authorities (DPAs)? — European Commission.
The Information Commissioner’s Office, the UK regulator for data protection issues, can be found here. We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so we ask that you please contact us in the first instance.
This page was updated on 24 April 2025.
